Most brands promise impressions. We promise busloads.
We tell your story, put your weekend on sale, and Parkbus drives the visitors to your town. Then we count them.
An impression never booked a room.
Most destination marketing ends at a screen: a sponsored story, a reach number, a click report. You're left guessing who came.
Ours ends at your curb. Every bus is about 50 people, stepping off in your town with a day to spend. They eat lunch, walk the main street, rent the canoe and book the room.
A story. A bus. A count.
Three parts, one partner. Everything it takes to turn a reader into a visitor.
The story
A feature on Visit Canada Parks, written from time on the ground: what to see, where to eat, where to stay and how to spend the weekend. Your partners are bookable by name.
The bus
A trip from the nearest city, run by Parkbus. No car needed, which is the point. Every $1,000 you put toward fares brings a full bus down to about $30 a seat.
The count
After the season you get a report: riders, seats sold, clicks to your partners and what we saw in town.
From the team behind Parkbus
We've done this before.
Vancouver to Hope and the Othello Tunnels. Toronto to Rouge National Urban Park. Toronto to Algonquin, with canoes waiting at the stop. Routes we built with the towns, parks and outfitters at the other end.
“Local business owners are enjoying increased foot traffic, and the downtown core is vibrant with activity.”
Tannis HendriksBoard Chair, AdvantageHOPE
“Parkbus helped thousands of people discover and experience Canada's first national urban park.”
Omar McDadiFormer Field Unit Superintendent, Rouge National Urban Park
“[It] opens up a market which we at Algonquin Outfitters are unable to service.”
Colin BruceStore Manager, Algonquin Outfitters
People, not pageviews.
Guides who know the trails, hosts who know the town, and a coach full of people who came to spend the day.
What you get.
Everything it takes to fill a weekend.
A feature page
A story about your place, with a trip to book at the end of it.
Photography
A day with our photographer at your hotels, restaurants and trails. You keep the photos.
Interviews
The innkeeper, the guide, the chef. Real voices, not brochure copy.
Your partners, bookable
Hotels, restaurants and activities by name, with booking links and partner codes.
The bus
A weekend on sale from the city, with Parkbus staff travelling with the group.
Promotion and the count
Sent to our list and our social channels, then a report on who came.
Day trips fill patios. Weekends fill rooms.
Our weekend trips build the stay into the ticket, from glamping tents in Algonquin to bunkhouses and inns near the park. Your hotels get guests who booked before they left the city.
Pick how many busloads.
Travellers pay for their own seats and rooms. We'll work out the right mix for your season on the first call.
Feature
$5,000
- The story
- One trip on sale at full fare
- Promotion to our list and channels
- The count
Feature + 6 busloads
$11,000
About 300 visitors
- Everything in Feature
- 6 buses at about $30 a seat
- Timed to your slow weekends or your big ones
Feature + 14 busloads
$19,000
About 700 visitors
- Everything in Feature
- 14 buses at about $30 a seat
- A full season of arrivals
From the first call to a full bus.
A call
Your season, your partners and the visitor you want overnight.
We visit
Our writer and photographer spend time on the ground with you.
It goes on sale
The feature goes live and the trip goes on sale, with time to fill the bus.
We bring people
The buses run, your town fills, and you get the count after.
The team behind Parkbus.
Visit Canada Parks is new. The team behind it isn't. Since 2010 we've been getting people from Canadian cities to the parks and the towns beside them. We design the routes, sell the seats and run the buses.
Parkbus is a TICO-registered Ontario travel retailer that works with Parks Canada, provincial parks agencies and destination organizations across the country.
Tell us where you want the bus to go.
Tell us about your place, your partners and the season you want to fill. We'll come back with a feature, a trip and a number of busloads.